Another big part of Finncock philosophy is the need to rebel against the status quo, to make a difference by example: liberating people to love themselves, their bodies and enjoy sex and sexuality without shame.
”We are all born into a world where these pre-set rules dictate how we should be, feel and act. Our society pushes that agenda every day. These attitudes bubble under every layer of our society from business to politics to media to personal interaction, altering our behavior and self-image to a point that it forces us to hide ourselves, makes us fear to express ourselves and prevents us from living authentic lives and enjoying who we are, how we look like. We are made to feel unnecessary shame and unfortunately when we do, we often attack ourselves or judge those that dare to be freer. Slut shaming is far from over.”
While Finncock explores various themes in his work, in essence he wants to take people back to child-like innocence and wonderment through shameless imagery.
“It’s about innocence. The moment we reach puberty our physicality becomes something threatening. This double standard is ridiculous. If your penis is flaccid, no one says a thing but if you as much as hint to sexual arousal or show a full-blown erection, bam, it’s threatening! No matter what state our bodies are in, they are all natural states and shame should not be attached to any of them. I have a theory why male arousal is so often looked down upon. I believe it comes down to male erection being so intrusive. It reminds everyone of our male dominated patriarchal society and its many implications. Female arousal is much more of an enigma, a hidden secret to be discovered. Yet if a woman owns her sexual power, she too becomes threatening to the status quo. I will always resist this sort of narrow-minded thinking. I believe in freedom.”